How to Create a Good Title
6 out of 10 users will only read your title.
Your title is the first thing people will read while browsing Tickle’s experiences. Let’s make it irresistible.
What makes a great title?
Your title should capture the essence of your experience. It should be short and eye-catching.
Get an opinion from a friend. After reading your title, can they tell exactly what your experience is about?
“A Cook-and-Eat Moroccan Affair” and “Commando Fitness Boot Camp by a Men’s Health Cover Model” are some examples of titles with a clear message.
Identify your Main activity
Come up with keywords for your experience. What will guests be making, tasting and/or experiencing? Cupcakes? Baby food? Dinner and love advice?
Your activity is unique, so don’t forget to highlight originality in the title. “Healthy and delicious” could be used to describe the baby food. You could be sculpting flower cupcakes with your emotions, or celebrating gender-equality while making pottery.
Ask yourself if your experience has a specific audience.
Some experiences like “Say Hi to Your Child’s Inner Self” and “Calm Within the Storm: A Hypnosis Series for Expectant Moms” are designed for particular audiences. Include your audience in your title, so they’ll know the experience is a great fit for them.
Not all experiences have a super-specific niche, and that’s okay.
How about the process?
What makes your experience meaningful?
Perhaps you’d like guests to leave feeling inspired. Or you want to spread some joy and positivity. What kind of message will you be sending?
“Brush-Lettered Encouragement for the Soul” effectively combines an activity and what makes it meaningful. “Ketupat Your Way into Malay Culture” is another experience that combines a new skill with a better understanding of the culture behind it.
Include a hook in your title. How about some catchy alliteration or a pun? A play on words is an effective way to capture attention.
Paint Yourself A Porcelain Beauty” uses alliteration for a bit of playfulness. “Relish Food, Fun, Life!”, an experience about different relishes/sauces, includes a pun in the title.
Try different words. “My Appetite in 60 Seconds: iPhone Video Storytelling” features an interesting choice of words that make the reader take a second look.
It's up to You
You don’t have to use all of these tips in your title. In fact, you shouldn’t. Try writing a few titles using different strategies and ask your friends what they think.
Most importantly, your title should describe your experience perfectly.
Now you're set.
Nice work, your title’s ready! We’re so excited for you to list your experience and start getting guests.
Feel like your title’s still not quite right? Our experience specialists can help you find the perfect title. Shoot us an e-mail: firstname.lastname@example.org